In a joinery workshop, a joiner planes an oak board at his bench while a phone on a small tripod films him.
Plain English, for small businesses

Getting more from one short film.

What makes a good short film, what one costs, which shape suits which screen, and where to put it once you have it. Useful whoever makes your film.

VideoWorksFilm notesNewest first
  1. Writing the words for a 60-second business film: a fill-in template

    A fill-in script template for a 60-second business film, how to write for the ear, how to time it, and a worked example for a local trade.

    6 min read

  2. One film, ten places: getting the most from your business video

    Made a business film? Ten places to put it, online and off, how to title it so people find it, and a simple twelve-week plan from one film.

    6 min read

  3. Six photos that make a good business film, and how to take them on your phone

    The six photos most business films need, how to take them well on a phone, what to keep out of shot, and how to send them without losing quality.

    6 min read

  4. A film on your home page: how to do it without slowing the site or annoying visitors

    How to put a film at the top of your website: muted, with a poster image, a pause button and captions, without slowing the page down.

    7 min read

  5. Landscape or portrait? The right video shape for your website, YouTube, Instagram, TikTok and Facebook

    Which video shape each platform wants, why cropping a wide film to portrait goes wrong, where to keep text clear, and how to handle captions.

    6 min read

  6. How much does a promo video cost in the UK? Phone, freelancer, film crew, or a film from your photos

    Four ways to get a business promo video in the UK, what each costs and includes, and the questions to ask before you pay anyone.

    7 min read

  7. What makes a good 30-second business film: one message, real proof, a clear next step

    How to brief or make a short business film that works: pick one message, open on the work, show real proof and end with exact contact details.

    7 min read

  8. Video on your Google Business Profile: what to upload, and why it helps

    Google’s current limits for Business Profile videos, what to film, what gets rejected, and a simple routine to keep your profile fresh.

    6 min read

  9. Is video worth it for a small business? When it helps, and when it doesn’t

    When a business film earns its keep, when it doesn’t, and how to tell if yours is working, without a YouTube channel or a big budget.

    6 min read

VideoWorksFilm notesOver to us
If you'd rather we made it

We make short films for businesses from their own photographs.

From £299 + VAT, in landscape for your website and portrait for phones, with one round of changes. Usually ready in 1 to 2 weeks.